diff --git a/.github/workflows/deploy.yml b/.github/workflows/deploy.yml
new file mode 100644
index 0000000..22db3e6
--- /dev/null
+++ b/.github/workflows/deploy.yml
@@ -0,0 +1,113 @@
+name: Deploy to Production
+
+on:
+  push:
+    branches: [prod]
+
+jobs:
+  test:
+    runs-on: ubuntu-24.04
+
+    steps:
+      - name: Checkout code
+        uses: actions/checkout@v5
+
+      - name: Enable corepack
+        run: corepack enable
+
+      - name: Setup Node.js
+        uses: actions/setup-node@v5
+        with:
+          node-version-file: ".node-version"
+          cache: "pnpm"
+          cache-dependency-path: "pnpm-lock.yaml"
+
+      - name: Install dependencies
+        run: pnpm install --frozen-lockfile
+
+      - name: Run tests
+        run: pnpm test:run
+
+      - name: Run linter (without build artifacts)
+        run: rm -rf dist && rm -f hono/static/*.js hono/static/*.js.map && pnpm lint
+
+      - name: Run build
+        run: pnpm build
+
+  e2e:
+    runs-on: ubuntu-24.04
+
+    steps:
+      - name: Checkout code
+        uses: actions/checkout@v5
+
+      - name: Enable corepack
+        run: corepack enable
+
+      - name: Setup Node.js
+        uses: actions/setup-node@v5
+        with:
+          node-version-file: ".node-version"
+          cache: "pnpm"
+          cache-dependency-path: "pnpm-lock.yaml"
+
+      - name: Install dependencies
+        run: pnpm install --frozen-lockfile
+
+      - name: Install Playwright Browsers
+        run: pnpm exec playwright install --with-deps chromium
+
+      - name: Build JavaScript files
+        run: pnpm build
+
+      - name: Run database migrations
+        run: pnpm db:migrate
+
+      - name: Seed database
+        run: pnpm db:seed
+
+      - name: Run Playwright tests
+        env:
+          SESSION_SECRET: ${{ secrets.SESSION_SECRET }}
+          E2E_GMAIL_ACCOUNT: ${{ secrets.E2E_GMAIL_ACCOUNT }}
+          E2E_GMAIL_PASSWORD: ${{ secrets.E2E_GMAIL_PASSWORD }}
+        run: pnpm test:e2e
+
+      - name: Upload test artifacts
+        uses: actions/upload-artifact@v5
+        if: failure()
+        with:
+          name: playwright-report
+          path: playwright-report/
+          retention-days: 30
+
+  deploy:
+    needs: [test, e2e]
+    runs-on: ubuntu-24.04
+
+    steps:
+      - name: Checkout code
+        uses: actions/checkout@v5
+
+      - name: Enable corepack
+        run: corepack enable
+
+      - name: Setup Node.js
+        uses: actions/setup-node@v5
+        with:
+          node-version-file: ".node-version"
+          cache: "pnpm"
+          cache-dependency-path: "pnpm-lock.yaml"
+
+      - name: Install dependencies
+        run: pnpm install --frozen-lockfile
+
+      - name: Apply D1 database migrations
+        run: pnpm db:migrate:prod
+        env:
+          CLOUDFLARE_API_TOKEN: ${{ secrets.CLOUDFLARE_API_TOKEN }}
+
+      - name: Deploy to Cloudflare Workers
+        run: pnpm run deploy
+        env:
+          CLOUDFLARE_API_TOKEN: ${{ secrets.CLOUDFLARE_API_TOKEN }}
diff --git a/README.md b/README.md
index 5f45945..2446973 100644
--- a/README.md
+++ b/README.md
@@ -153,9 +153,40 @@ pnpm lint:fix
    pnpm run deploy
    ```
 
-### Subsequent Deployments
+### Automated Deployment (CI/CD)
 
-After the initial setup, deploy with:
+Production deployments are automated via GitHub Actions. Pushing to the `prod` branch triggers the deployment pipeline defined in `.github/workflows/deploy.yml`.
+
+**Pipeline overview:**
+
+1. **`test` job** — Runs unit tests, linter, and full build
+2. **`e2e` job** — Runs Playwright E2E tests (in parallel with `test`)
+3. **`deploy` job** — Applies D1 migrations and deploys to Cloudflare Workers (only runs after both `test` and `e2e` pass)
+
+**Typical workflow:**
+
+```bash
+# Merge main into prod to trigger a deployment
+git checkout prod
+git merge main
+git push origin prod
+```
+
+**Required GitHub secret:**
+
+The deploy job authenticates with Cloudflare using the `CLOUDFLARE_API_TOKEN` repository secret. To set it up:
+
+1. Go to [Cloudflare Dashboard > API Tokens](https://dash.cloudflare.com/profile/api-tokens) and create a token with these permissions:
+   - **Workers Scripts: Edit**
+   - **D1: Edit**
+   - **Account Settings: Read**
+2. Add the token as `CLOUDFLARE_API_TOKEN` in your GitHub repository under **Settings > Secrets and variables > Actions > New repository secret**
+
+The E2E job reuses the existing `SESSION_SECRET`, `E2E_GMAIL_ACCOUNT`, and `E2E_GMAIL_PASSWORD` secrets already configured for CI.
+
+### Manual Deployment
+
+You can still deploy manually if needed:
 
 ```bash
 pnpm run deploy