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Claude Code Marketing Skills

AI marketing skills for Claude Code, Cursor, Windsurf, and other AI coding tools. Audit SEO, analyze ads, research competitors, qualify leads — all from your terminal.

Free skills need no account. Premium skills connect your real data for $9/mo.

Claude Code Marketing Skills demo

Built by Cogny — AI marketing infrastructure.

Quick Install

curl -sSL https://raw.githubusercontent.com/cognyai/claude-code-marketing-skills/main/install.sh | bash

Or manually copy the skills you want:

git clone https://github.com/cognyai/claude-code-marketing-skills.git
cp -r claude-code-marketing-skills/skills/* .claude/skills/

For Codex, copy them into your Codex skills directory:

git clone https://github.com/cognyai/claude-code-marketing-skills.git
cp -r claude-code-marketing-skills/skills/* "${CODEX_HOME:-$HOME/.codex}/skills/"

Free Skills (no account needed)

These skills work immediately using web search and public data:

Skill Command What it does
SEO Audit /seo-audit Full technical + content SEO analysis (enhanced with live Search Console + Bing data when connected)
Non-Commodity Content /non-commodity-content Interviews you for real client stories, refusals, and numbers — then drafts the non-commodity SEO brief Google actually ranks
Landing Page Review /landing-page-review CRO review with specific conversion recommendations
Competitor Analysis /competitor-analysis Research competitor positioning, ads, and market gaps
Ad Copy Writer /ad-copy-writer Generate ad copy variations for Google/Meta/LinkedIn
Lead Qualification /lead-qualification Research and qualify business leads against your ICP
GA4 BigQuery Schema /ga4-bigquery-schema Complete GA4 BigQuery export schema reference with query patterns
GA4 Event Implementation /ga4-events GA4 event model reference — recommended events, custom dimensions, validation
GTM Event Tracking /gtm-setup GTM dataLayer, triggers, variables, tag configuration, and debug mode
GAQL Reference /gaql-reference Google Ads Query Language syntax, fields, and common report queries
Conversion Tracking Debugger /conversion-debug Cross-platform conversion tracking troubleshooting (GTM + GA4 + Ads + Meta)
Meta Conversions API /meta-capi Meta CAPI setup — server-side events, dedup, event match quality
UTM Strategy & Builder /utm-builder UTM naming conventions, channel grouping rules, validation queries
Structured Data /structured-data Schema.org JSON-LD templates for rich results — all major types
Core Web Vitals /cwv-audit LCP, INP, CLS diagnosis and fixes with CrUX BigQuery queries
Google Ads Scripts /google-ads-scripts Google Ads Scripts patterns — automation, Sheets integration, MCC scripts
Website Migration Audit /website-migration-audit Compare production vs staging — SEO parity, content integrity, launch readiness (enhanced with Search Console data when connected)
Welcome Series Writer /welcome-series Generate a full 5-email welcome series from a brand URL — ready to paste into any ESP
Deliverability Check /deliverability-check Audit SPF / DKIM / DMARC / BIMI on your sending domain, with a prioritized fix order
Performance Max Launch Kit /pmax-launch-kit Build a full Performance Max campaign — asset group copy, search themes, audience signals, shot list — from a brand URL
GA4 Measurement Plan /ga4-measurement-plan Event taxonomy, parameters, custom dimensions, and key events — a GA4 spec built from a site URL
GTM Tracking Plan /gtm-tracking-plan GTM tags, triggers, variables, and copy-paste dataLayer snippets — a build spec from a site URL

Premium Skills (requires Cogny — $9/mo for all managed MCPs)

These skills connect to your actual ad accounts and email platforms via Cogny's MCP servers:

Skill Command MCP Server What it does
LinkedIn Ads Audit /linkedin-ads-audit LinkedIn Ads Campaign structure, targeting, creative performance, spend efficiency
SEO Monitor /seo-monitor Search Console Track rankings, queries, indexing, core web vitals
CRM ICP Analysis /crm-icp-analysis HubSpot Build data-driven ICP from closed-won deals, contacts, and companies
Sales Momentum Drivers /crm-sales-momentum HubSpot Pipeline velocity, stage conversions, stuck deals, win/loss patterns
LinkedIn Micro Campaigns /linkedin-micro-campaigns HubSpot + LinkedIn Ads Create precision-targeted LinkedIn campaigns from ICP data
Subject Line Lab /subject-line-lab Klaviyo / Mailchimp / Rule / Get a Newsletter Mine your last 100+ sends, find the subject-line patterns that actually lift opens on your list, and generate 20 tuned candidates
Winback Engine /winback-engine Klaviyo / Mailchimp / Rule / Get a Newsletter Find dormant subscribers, tier by historical value, draft personalized winback series per tier, flag suppression candidates
Pre-Send QA /pre-send-qa Klaviyo / Mailchimp / Rule / Get a Newsletter Pre-flight QA: merge tag fallbacks, broken links, spam triggers, CAN-SPAM compliance, mobile rendering
Email Report /email-report Klaviyo / Mailchimp / Rule / Get a Newsletter Auto-write the weekly/monthly email performance report in 3 formats — Slack, CEO email, board deck section
Revenue Audit /revenue-audit Klaviyo / Mailchimp / Rule / Get a Newsletter "Email growth consultant in a box" — finds missing flows, dormant high-value subscribers, under-segmented blasts, ranked by estimated $ impact
Drop-off Rescue /drop-off-rescue Klaviyo / Mailchimp / Rule / Get a Newsletter Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft re-engagement emails, schedule sends — reruns weekly without double-sending
Community Pulse /community-pulse Discord Weekly digest — new joins, hot/dead channels, top contributors, lurker→active conversions, unanswered questions, 3–6 actions you can ship in 15 min
Google Ads Audit /google-ads-audit Google Ads Account-wide audit across every campaign type — structure, budget, conversion tracking, wasted spend, ranked by estimated $ impact
Google Ads Monitor /google-ads-monitor Google Ads Weekly health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks — week-over-week
Performance Max Audit /pmax-audit Google Ads Deep PMax audit — asset group strength, asset coverage, search themes, audience signals, brand exclusions
Search Campaign Audit /search-campaign-audit Google Ads Deep Search audit — quality score, match types, negative keyword gaps, search terms, ad strength
Shopping Campaign Audit /shopping-campaign-audit Google Ads Deep Shopping / retail audit — feed coverage, listing-group granularity, wasted product spend
Demand Gen Audit /demand-gen-audit Google Ads Deep Demand Gen audit — audience strategy, creative format diversity, fatigue, CPA vs goal
GA4 Audit /ga4-audit GA4 GA4 configuration + data-quality audit — key events, custom dimensions, PII, attribution, (not set) traffic
GA4 Monitor /ga4-monitor GA4 Weekly GA4 check — sessions, conversions, revenue, channel mix, tracking-break alerts — week-over-week
GTM Audit /gtm-audit GTM GTM container audit — duplicate GA4 tags, orphaned tags, trigger coverage, Consent Mode, naming hygiene
GTM Monitor /gtm-monitor GTM Weekly GTM check — diffs tags / triggers / variables vs last week, flags risky changes and unpublished drafts
Cogny Agent /cogny All Full autonomous agent — scheduled analysis, strategy, execution

Setting up Premium Skills

  1. Sign up at cogny.com
  2. Connect your accounts (Google Ads, Google Analytics 4, Google Tag Manager, Meta Ads, Search Console, Bing, LinkedIn, HubSpot) and email platforms (Klaviyo, Mailchimp, Rule, Get a Newsletter)
  3. Add Cogny to your .mcp.json:
{
  "mcpServers": {
    "cogny": {
      "type": "http",
      "url": "https://app.cogny.com/mcp"
    }
  }
}
  1. Claude Code will open a browser for OAuth login on first use.
  2. Run any premium skill — your AI now has direct access to your marketing data.

How It Works

Free skills use WebFetch and WebSearch to analyze publicly available data. No accounts or API keys needed.

Premium skills use Cogny's MCP servers to connect directly to Google Ads, Google Analytics 4, Google Tag Manager, Meta Ads, Search Console, Bing Webmaster Tools, LinkedIn Ads, HubSpot, Klaviyo, Mailchimp, Rule, Get a Newsletter, and Discord. Your AI runs locally (Claude Code, Cursor, etc.), Cogny provides the data pipeline.

Your Claude Code ──MCP──> Cogny MCP Server ──OAuth/Token──> Google Ads / Meta / Search Console / Bing / LinkedIn / HubSpot
    (local)                (hosted)                           Klaviyo / Mailchimp / Rule / Get a Newsletter / Discord
                                                              (your accounts)

Results

GrowthHackers.se — +271% organic clicks in 3 weeks

Connected Search Console and Bing Webmaster Tools via Cogny MCP. Ran /seo-audit + /seo-monitor after a site migration.

Metric Before After
Organic clicks baseline +271%
Click-through rate 0.29% 0.66%
Search impressions baseline +60%
AI citations (Bing Copilot) baseline +154%
PageSpeed score 78 97

"Cogny gave Claude Code eyes into our actual search data. The audit caught things we'd never have found manually." — Yi Li, CEO at GrowthHackers

Read the full case study →


Got results? Open an issue and we'll feature you here.

Contributing

PRs welcome! See individual skill files for the format. Skills should include:

  • YAML frontmatter with metadata
  • Clear step-by-step instructions
  • Specific queries/actions (not vague recommendations)
  • Example output format

License

MIT

About

Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.

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